Global corporate philanthropy has reinvented itself in recent years following the unveiling of the UNDP Sustainable Development Goals in 2015. The practice of giving out one-off cheques to address social issues is slowly fading out, as strategic partnerships take over in order to meet diverse social-economic challenges while at the same time ensuring sustainable business operations.
Finding the right partner, especially in the execution of Corporate Social Investment activities is crucial to the success of securing the social license for businesses operating in a particular area. When a businesses CSI activities mirrors or complements another, then there are opportunities for convergence in execution.
Bamburi Cement Corporate Affairs and Sustainable Development Director Susan Maingi, former KenGen Foundation Managing Trustee Mike Njeru and Better Globe Forestry Managing Director Jean-Paul Deprins at Thua Primary School, Kitui.
During the recent KenGen’s G2G annual energy and innovation conference, whose theme was “Fostering Partnerships for Infrastructure and Industrialization” a unique CSI partnership went on to win in the exhibitions category.
READ MORE:Surprise Win for GIC during KenGen’s 2018 G2G
The Schools Green Initiative Challenge (GIC), KenGen Foundation’s flagship environment program, showcased how the power of collaboration can be successful in addressing climate change and poverty alleviation with multiple benefits.
The GIC is a unique partnership between KenGen Foundation, KenGen, Better Globe Forestry Limited, and Bamburi Cement. The project’s main objective is the greening of over 460 acres in the semi-arid counties of Embu, Kitui and Machakos with Mukau (M. Volkensii) and Muveshi (S. Siamea) tree species as a way of mitigating climate change, providing wood fuel, and alternative income opportunities for the local communities. The project concentrates on utilizing school communities to develop woodlots and small forests with the school compounds
The GIC involves schools nurturing the drought resistant trees to maturity, with the best performing schools benefiting in attractive awards including education scholarships, school trips, infrastructural developments, and cash awards. Currently, there are 400 schools from the three counties involved in the project since inception in 2013.
Better Globe Forestry, a Norwegian afforestation company that focuses on poverty reduction through massive tree-planting and sustainable agricultural programs, microfinance schemes, educational programs and water supply for rural communities offers technical support and provides the tree seedlings for the program. Bamburi Cement Ltd, undoubtedly one the biggest names in corporate conversation and a subsidiary of LafargeHolcim, the world leader in building materials, equips the GIC schools with operational, infrastructural support and education scholarships.
Environmental club patrons, dubbed “Green teachers”, are also involved in the competition. Apart from undergoing trainings in tree and nursery management, innovative teachers are rewarded and recognized in their own right.
The afforestation competition is in line with the Government of Kenya’s Vision 2030 to achieve 10% forest cover across the country, and also aims to raise the awareness and participation of school children in environmental conservation activities. It also aligns itself with the Big Four agenda as the project touches on the production and sale of housing and manufacturing materials, and fruit trees as alternative sources of nutrition for the schools.
Thua Primary School pupils plant trees at Haller Park, Mombasa. The school won Phase II of the GIC to be awarded with an educational trip at the coastal city.
Through the setting up of woodlots in participating schools, the GIC partnership acts as a change agent within the communities to establish a tree-planting culture for multiple benefits in dry-land areas. The sustainable management of tree nurseries and woodlots provides the participating schools and surrounding communities with a renewable source of wood fuel and commercial trees for commercial benefits.
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It is the clear purpose and convergence of interest which has enabled the four organizations, KenGen Foundation, KenGen, Bamburi Cement and Better Globe Forestry engage in a highly successful partnership worthy of a study case for other corporates looking forward to engage in a worthy partnership for the social good.
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–Ernest Nyamasyo, Communication Officer